SEO is full of acronyms and strange terms.

A

ALT Text: Alternative text for images to improve accessibility and SEO.

Anchor Text: The clickable text in a hyperlink.

B

Backlink: A link from another website to yours, impacting SEO rankings.

Breadcrumbs: A navigation aid showing the hierarchy of a webpage.

C

Canonical Tag: A tag used to prevent duplicate content issues.

CTR (Click-Through Rate): The percentage of users clicking a link compared to impressions.

D

Domain Authority: A score predicting a site’s ability to rank.

Duplicate Content: Content appearing in more than one location, which can harm SEO.

E

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness): Google’s content quality evaluation criteria.

External Link: A link pointing to a different domain.

F

Featured Snippet: A highlighted search result appearing at the top of Google.

Focus Keyword: The main keyword targeted on a page.

G

Google Analytics: A tool for tracking website traffic and user behaviour.

Google Search Console: A free tool for monitoring a site’s performance in search results.

H

Heading Tags (H1-H6): HTML tags used to structure content.

HTML Sitemap: A structured list of all pages on a website.

I

Indexing: The process of a search engine storing pages in its database.

Internal Links: Links connecting pages within the same website.

J

JavaScript SEO: Optimising JavaScript-heavy sites for search engines.

K

Keyword Research: The process of finding valuable search terms.

Keyword Stuffing: Overloading content with keywords, which can harm rankings.

L

Link Building: The practice of acquiring backlinks to improve SEO.

Long-Tail Keywords: Specific keyword phrases with lower competition.

M

Meta Description: A short description of a webpage appearing in search results.

Mobile-First Indexing: Google’s approach of using the mobile version of a site for indexing.

N

NoFollow: A link attribute preventing link juice from passing.

O

Organic Traffic: Visitors coming from search engines naturally.

P

PageSpeed: How quickly a webpage loads.

Q

Query: A search term entered into a search engine.

R

Rich Snippets: Enhanced search results with additional details.

S

SEO (Search Engine Optimisation): The practice of optimising content for better rankings.

SSL (Secure Sockets Layer): A security protocol impacting SEO.

SERPs: Search Engine Results Pages – the results page for a search in the search engines.

T

Title Tag: The main title of a webpage appearing in search results.

U

UX (User Experience): The overall experience of a website visitor.

V

Voice Search Optimisation: SEO techniques for voice search queries.

W

Web Crawler: A bot used by search engines to index pages.

X

XML Sitemap: A file that helps search engines index a website.

Y

YMYL (Your Money or Your Life): Pages impacting a user’s health or finances.

Z

Zero-Click Search: A search where the answer is displayed on the results page.